Crisp, clear, functional websites ideal for service businesses

Don't over complicate it, take the key steps to transform your online presence in the next two weeks.

  • Need a fresh, modern website?

  • Want to make a better first impression?

  • Ready to start converting leads today?

Simple, effective websites for service businesses. Just what you need.

"Love the branding work and the website. Everyone says it's very me and that gave me the confidence to put my new business out there""

Leanne | Founder, Match Pro

Fresh Design. Clear message. Attract your ideal clients.

Your website has one job: to convert visitors into clients. It doesn't need every feature. Just clean, effective design that works.

The Problem?
Cluttered websites don't convert

Established businesses often have websites that have grown organically, becoming complex and losing sight of their core message. Visitors get lost, confused, and leave without taking action.Step 1: Map your prospects' journey

Show them you
Understand their story

Your website should instantly communicate who you are, what you offer and why clients need your help. We can help you craft a strategic narrative that resonates with them and makes your value proposition clear.Step 2: Find a message that connects with your audience.

Intuitive design
Positive impression

Simplicity is the ultimate sophistication. We believe in clean, intuitive website design that makes it easy for visitors to find information, understand your services, and take the next step.Step 3: Build your website to be used.

Clarity and Consistency
Build trust

A clear message and seamless user journey are the foundations of conversion. We strategically design every element of your website to build confidence and guide visitors naturally towards becoming clients, driving real business results.Step 4: Establish a consistent online brand.

Four Pillars
Strategic Framework

An effective online presence is more than just aesthetics – it's about building a strategic system that drives tangible results. That's why our process is built on a proven Four Pillar Framework, ensuring your website becomes a powerful engine for sustainable growth and a consistent reflection of your brand value.

Intentional Growth

  • We ensure your website isn't just a pretty online brochure, but the foundation of your content strategy. We start by understanding your specific goals and build a website strategy that directly supports those ambitions.

Distinctive Positioning

  • In a crowded online landscape, standing out is essential. We craft websites that communicate your unique value proposition and establish a distinctive presence that resonates with your ideal clients.

Functional Systems

  • A website must be more than beautiful – it needs to work. We make it easier for your ideal clients to navigate, understand and engage. From intuitive user journeys to seamless mobile experiences and capturing leads, we prioritise functionality.

Consistent Presence

  • Your website is not a one-off project; it's an ongoing investment. We build websites for long-term success, ensuring they are technically robust, easy to maintain, and optimised for a consistent, high-performing online presence.

Packages designed for your growth stage

Book a call to discuss the right package for your business

Quick Refresh

Perfect for:
Service businesses, startups and solopreneurs needing a fresh online presence, fast.

  • Key Focus: Speed & Simplicity

  • Scope: Single page website

  • Delivery Timeframe: 7 Days

  • Strategic Narrative: Simplified Foundation

  • Design Approach: Streamlined, Mobile-Responsive

  • Conversion Focus: Basic Optimisation

  • Hosting: 12 Months Included

From £1,250

Launch Your Landing Page in 7 Days

Strategic Redesign

Perfect for:
Growing businesses ready to build their brand and attract leads.

  • Key Focus: Strategic Depth & Business Growth

  • Scope: Full Website Refresh/Rebuild

  • Delivery Timeframe: Live in 2 weeks, finalised within 12

  • Strategic Narrative: Full, In-depth Development

  • Design Approach: User-Experience Focused with Iterations

  • Conversion Focus: Optimisation & Analytics

  • "Designing Value" Workshops: Included (All 4 Workshops)

  • Hosting: 12 Months Included

From £3,750

Invest in the centrepiece of your online strategy

I'm Cal Ingram and I've designed websites freelance for 7 years. With my partner Jack's help this studio allows me to apply the Four Pillar framework I use at Designing Value to help service businesses refresh their online presence.After managing businesses and running my own consultancy, I realise how common it is to get stuck trying to piece together solutions from generic advice and random tools. We like to take a step back, work out the drivers of growth and execute as simply as possible.

FAQs

We specialise in established service businesses – consultancies, agencies, and professional service providers with proven expertise. We're ideal for business leaders who value a strategic approach and want a websites that reflects their expertise.

We build strategically, not just for looks. Our approach is based on Designing Value's Four-Pillar consultancy framework. This means our websites focus on systems prepared for growth, helping you stand out and build a consistent online presence. Achieving clarity and tangible results is the key.

It's your core business story – your value, expertise and why clients choose you. Clear communication wins. We'll help you define and weave this story throughout your marketing assests for maximum impact and client connection.

Our "Strategic Design" package is comprehensive: workshops, full website design & development (up to 12 weeks), mobile responsive, content strategy guidance, advanced conversion focus, 12 months hosting, and launch support. It's a deep collaboration for a high-performing website.

A focused 'Quick Refresh' landing page is delivered within 7 days. A comprehensive 'Strategic Design' process typically takes up to 12 weeks, depending on the project scope. If required, we can have a placeholder site live while we complete the full process. We'll provide a precise timeline after your consultation.

You'll receive a Notion invitation to a private workspace dedicated to your project. From there, we'll make sure that we have all of the information needed to move forward with your selected package. You can expect to receive updates at least every 2-3 days until the project has been completed.

We aren't reinventing the wheel with your website. We lean on our expertise, processes and existing solutions for web layouts. On top of that, you're working with designers and consultants with years of experience.

Not a problem. Content strategy guidance is part of our "Strategic Design" package. We'll assist you in clarifying your message and structuring your content for maximum impact and strategic alignment with your overall online presence.

"Strategic Design" includes "Designing Value" workshops focus on our Four Pillars: Intentional Growth, Functional Systems, Distinctive Positioning, and Consistent Presence. These collaborative sessions help us align your website strategy with your broader business objectives.

Our digital services begin right away due to tight deadlines, so we are usually unable to offer refunds or cancellations once payment is made. Unless we have explicitly agreed otherwise in writing, please note that payments are non-refundable and sales are final. By making a payment, you confirm your acceptance of this policy. We will always provide clear delivery timelines for your project and are committed to delivering excellent service.

Need to refresh your online presence?

You're busy and things are going ok, but are you on track to achieve your goals? If you're not sure, a quick discovery call is a great place to start.

© Callum Ingram trading as Designing Value | 2025 | All rights reserved.